Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0DD
RGB
244, 240, 221
HSL
50, 51%, 91%
HSB
50, 9%, 96%
CMYK
0, 2, 9, 4
LAB
95, -1, 10
LCH
95, 10, 96
OKLCH
0.95, 0.03, 97
XYZ
82, 87, 81
LUV
95, 3, 15
HWB
50, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.