Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0DF
RGB
244, 240, 223
HSL
49, 49%, 92%
HSB
49, 9%, 96%
CMYK
0, 2, 9, 4
LAB
95, -1, 9
LCH
95, 9, 95
OKLCH
0.95, 0.02, 96
XYZ
82, 87, 82
LUV
95, 3, 13
HWB
49, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.