Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0FA
RGB
244, 240, 250
HSL
264, 50%, 96%
HSB
264, 4%, 98%
CMYK
2, 4, 0, 2
LAB
95, 3, -4
LCH
95, 5, 302
OKLCH
0.96, 0.01, 304
XYZ
86, 88, 103
LUV
95, 2, -7
HWB
264, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.