Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0FF
RGB
244, 240, 255
HSL
256, 100%, 97%
HSB
256, 6%, 100%
CMYK
4, 6, 0, 0
LAB
95, 3, -7
LCH
95, 8, 297
OKLCH
0.96, 0.02, 298
XYZ
87, 89, 107
LUV
95, 1, -11
HWB
256, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.