Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F3DA
RGB
244, 243, 218
HSL
58, 54%, 91%
HSB
58, 11%, 96%
CMYK
0, 0, 11, 4
LAB
95, -3, 12
LCH
95, 13, 103
OKLCH
0.96, 0.03, 105
XYZ
82, 88, 79
LUV
95, 2, 19
HWB
58, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.