Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F3EF
RGB
244, 243, 239
HSL
48, 19%, 95%
HSB
48, 2%, 96%
CMYK
0, 0, 2, 4
LAB
96, 0, 2
LCH
96, 2, 95
OKLCH
0.96, 0.01, 95
XYZ
85, 90, 94
LUV
96, 1, 3
HWB
48, 94%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.