Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F4E7
RGB
244, 244, 231
HSL
60, 37%, 93%
HSB
60, 5%, 96%
CMYK
0, 0, 5, 4
LAB
96, -2, 6
LCH
96, 7, 105
OKLCH
0.96, 0.02, 107
XYZ
84, 90, 88
LUV
96, 1, 10
HWB
60, 91%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.