Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F4EB
RGB
244, 244, 235
HSL
60, 29%, 94%
HSB
60, 4%, 96%
CMYK
0, 0, 4, 4
LAB
96, -1, 4
LCH
96, 5, 105
OKLCH
0.96, 0.01, 107
XYZ
85, 90, 91
LUV
96, 0, 7
HWB
60, 92%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.