Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F6EA
RGB
244, 246, 234
HSL
70, 40%, 94%
HSB
70, 5%, 96%
CMYK
1, 0, 5, 4
LAB
96, -2, 6
LCH
96, 6, 112
OKLCH
0.97, 0.02, 114
XYZ
85, 91, 91
LUV
96, 0, 9
HWB
70, 92%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.