Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F7EA
RGB
244, 247, 234
HSL
74, 45%, 94%
HSB
74, 5%, 97%
CMYK
1, 0, 5, 3
LAB
97, -3, 6
LCH
97, 6, 115
OKLCH
0.97, 0.02, 117
XYZ
85, 92, 91
LUV
97, -1, 10
HWB
74, 92%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.