Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F7ED
RGB
244, 247, 237
HSL
78, 38%, 95%
HSB
78, 4%, 97%
CMYK
1, 0, 4, 3
LAB
97, -2, 4
LCH
97, 5, 118
OKLCH
0.97, 0.01, 120
XYZ
86, 92, 93
LUV
97, -1, 7
HWB
78, 93%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.