Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F7FC
RGB
244, 247, 252
HSL
218, 57%, 97%
HSB
218, 3%, 99%
CMYK
3, 2, 0, 1
LAB
97, 0, -3
LCH
97, 3, 263
OKLCH
0.98, 0.01, 261
XYZ
88, 93, 105
LUV
97, -2, -4
HWB
218, 96%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.