Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F8DB
RGB
244, 248, 219
HSL
68, 67%, 92%
HSB
68, 12%, 97%
CMYK
2, 0, 12, 3
LAB
97, -5, 14
LCH
97, 14, 110
OKLCH
0.97, 0.04, 113
XYZ
84, 91, 80
LUV
97, -1, 21
HWB
68, 86%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.