Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F8FA
RGB
244, 248, 250
HSL
200, 37%, 97%
HSB
200, 2%, 98%
CMYK
2, 1, 0, 2
LAB
97, -1, -1
LCH
97, 2, 233
OKLCH
0.98, 0.01, 229
XYZ
88, 93, 104
LUV
97, -2, -2
HWB
200, 96%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.