Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F9EF
RGB
244, 249, 239
HSL
90, 45%, 96%
HSB
90, 4%, 98%
CMYK
2, 0, 4, 2
LAB
97, -3, 4
LCH
97, 5, 126
OKLCH
0.98, 0.01, 129
XYZ
87, 93, 95
LUV
97, -2, 7
HWB
90, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.