Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F9FC
RGB
244, 249, 252
HSL
203, 57%, 97%
HSB
203, 3%, 99%
CMYK
3, 1, 0, 1
LAB
98, -1, -2
LCH
98, 2, 237
OKLCH
0.98, 0.01, 234
XYZ
89, 94, 106
LUV
98, -3, -3
HWB
203, 96%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.