Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4FADD
RGB
244, 250, 221
HSL
72, 74%, 92%
HSB
72, 12%, 98%
CMYK
2, 0, 12, 2
LAB
97, -6, 13
LCH
97, 14, 113
OKLCH
0.97, 0.04, 117
XYZ
85, 93, 82
LUV
97, -2, 21
HWB
72, 87%, 2%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named yellow on shades of yellow, or all families on colors.