Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4FCF2
RGB
244, 252, 242
HSL
108, 63%, 97%
HSB
108, 4%, 99%
CMYK
3, 0, 4, 1
LAB
98, -4, 4
LCH
98, 6, 136
OKLCH
0.98, 0.02, 139
XYZ
88, 95, 98
LUV
98, -4, 7
HWB
108, 95%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.