Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4FDF4
RGB
244, 253, 244
HSL
120, 69%, 97%
HSB
120, 4%, 99%
CMYK
4, 0, 4, 1
LAB
98, -4, 3
LCH
98, 5, 143
OKLCH
0.98, 0.02, 145
XYZ
89, 96, 99
LUV
98, -5, 6
HWB
120, 96%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.