Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4FDFA
RGB
244, 253, 250
HSL
160, 69%, 97%
HSB
160, 4%, 99%
CMYK
4, 0, 1, 1
LAB
99, -3, 0
LCH
99, 3, 174
OKLCH
0.99, 0.01, 174
XYZ
90, 96, 104
LUV
99, -5, 1
HWB
160, 96%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.