Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4FFF3
RGB
244, 255, 243
HSL
115, 100%, 98%
HSB
115, 5%, 100%
CMYK
4, 0, 5, 0
LAB
99, -5, 4
LCH
99, 7, 140
OKLCH
0.99, 0.02, 143
XYZ
89, 97, 99
LUV
99, -5, 8
HWB
115, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.