Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F54C08
RGB
245, 76, 8
HSL
17, 94%, 50%
HSB
17, 97%, 96%
CMYK
0, 69, 97, 4
LAB
58, 64, 68
LCH
58, 93, 47
OKLCH
0.65, 0.21, 37
XYZ
40, 25, 3
LUV
58, 141, 46
HWB
17, 3%, 4%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.