Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F5E4FF
RGB
245, 228, 255
HSL
278, 100%, 95%
HSB
278, 11%, 100%
CMYK
4, 11, 0, 0
LAB
93, 10, -11
LCH
93, 15, 311
OKLCH
0.94, 0.04, 313
XYZ
83, 82, 106
LUV
93, 8, -19
HWB
278, 89%, 0%
Pantone
White
Harmonies
Shades & tints
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