Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F62700
RGB
246, 39, 0
HSL
10, 100%, 48%
HSB
10, 100%, 96%
CMYK
0, 84, 100, 4
LAB
54, 74, 68
LCH
54, 101, 43
OKLCH
0.62, 0.24, 31
XYZ
39, 21, 2
LUV
54, 163, 40
HWB
10, 0%, 4%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.