Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F63406
RGB
246, 52, 6
HSL
12, 95%, 49%
HSB
12, 98%, 96%
CMYK
0, 79, 98, 4
LAB
55, 71, 67
LCH
55, 98, 43
OKLCH
0.63, 0.23, 33
XYZ
39, 22, 2
LUV
55, 156, 41
HWB
12, 2%, 4%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.