Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F64801
RGB
246, 72, 1
HSL
17, 99%, 48%
HSB
17, 100%, 96%
CMYK
0, 71, 100, 4
LAB
57, 65, 69
LCH
57, 95, 47
OKLCH
0.65, 0.22, 37
XYZ
40, 24, 3
LUV
57, 144, 46
HWB
17, 0%, 4%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.