Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F6D7CA
RGB
246, 215, 202
HSL
18, 71%, 88%
HSB
18, 18%, 96%
CMYK
0, 13, 18, 4
LAB
88, 10, 11
LCH
88, 14, 48
OKLCH
0.90, 0.04, 44
XYZ
73, 72, 66
LUV
88, 20, 14
HWB
18, 79%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.