Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F6DFCA
RGB
246, 223, 202
HSL
29, 71%, 88%
HSB
29, 18%, 96%
CMYK
0, 9, 18, 4
LAB
90, 6, 13
LCH
90, 15, 67
OKLCH
0.92, 0.04, 65
XYZ
75, 77, 67
LUV
90, 15, 19
HWB
29, 79%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.