Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F72B08
RGB
247, 43, 8
HSL
9, 94%, 50%
HSB
9, 97%, 97%
CMYK
0, 83, 97, 3
LAB
54, 74, 67
LCH
54, 99, 42
OKLCH
0.63, 0.24, 31
XYZ
39, 22, 2
LUV
54, 161, 40
HWB
9, 3%, 3%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.