Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7D8CE
RGB
247, 216, 206
HSL
15, 72%, 89%
HSB
15, 17%, 97%
CMYK
0, 13, 17, 3
LAB
89, 10, 9
LCH
89, 13, 42
OKLCH
0.91, 0.04, 39
XYZ
74, 73, 69
LUV
89, 19, 11
HWB
15, 81%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.