Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7D9CD
RGB
247, 217, 205
HSL
17, 72%, 89%
HSB
17, 17%, 97%
CMYK
0, 12, 17, 3
LAB
89, 9, 10
LCH
89, 14, 47
OKLCH
0.91, 0.04, 43
XYZ
74, 74, 68
LUV
89, 19, 13
HWB
17, 80%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.