Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DACA
RGB
247, 218, 202
HSL
21, 74%, 88%
HSB
21, 18%, 97%
CMYK
0, 12, 18, 3
LAB
89, 9, 12
LCH
89, 15, 54
OKLCH
0.91, 0.04, 51
XYZ
74, 74, 66
LUV
89, 19, 16
HWB
21, 79%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.