Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DADB
RGB
247, 218, 219
HSL
358, 64%, 91%
HSB
358, 12%, 97%
CMYK
0, 12, 11, 3
LAB
90, 10, 3
LCH
90, 11, 18
OKLCH
0.91, 0.03, 15
XYZ
76, 75, 77
LUV
90, 17, 3
HWB
358, 85%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.