Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DAEA
RGB
247, 218, 234
HSL
327, 64%, 91%
HSB
327, 12%, 97%
CMYK
0, 12, 5, 3
LAB
90, 12, -4
LCH
90, 13, 342
OKLCH
0.92, 0.04, 344
XYZ
78, 76, 88
LUV
90, 16, -9
HWB
327, 85%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.