Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DCCD
RGB
247, 220, 205
HSL
21, 72%, 89%
HSB
21, 17%, 97%
CMYK
0, 11, 17, 3
LAB
90, 8, 11
LCH
90, 14, 54
OKLCH
0.91, 0.04, 51
XYZ
75, 75, 68
LUV
90, 17, 15
HWB
21, 80%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.