Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DCEF
RGB
247, 220, 239
HSL
318, 63%, 92%
HSB
318, 11%, 97%
CMYK
0, 11, 3, 3
LAB
90, 12, -6
LCH
90, 13, 334
OKLCH
0.92, 0.04, 336
XYZ
80, 77, 92
LUV
90, 14, -11
HWB
318, 86%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.