Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DDD4
RGB
247, 221, 212
HSL
15, 69%, 90%
HSB
15, 14%, 97%
CMYK
0, 11, 14, 3
LAB
90, 8, 8
LCH
90, 11, 44
OKLCH
0.92, 0.03, 40
XYZ
76, 76, 73
LUV
90, 16, 10
HWB
15, 83%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.