Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DECF
RGB
247, 222, 207
HSL
23, 71%, 89%
HSB
23, 16%, 97%
CMYK
0, 10, 16, 3
LAB
90, 7, 11
LCH
90, 13, 56
OKLCH
0.92, 0.03, 53
XYZ
76, 77, 70
LUV
90, 16, 14
HWB
23, 81%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.