Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DEDA
RGB
247, 222, 218
HSL
8, 64%, 91%
HSB
8, 12%, 97%
CMYK
0, 10, 12, 3
LAB
90, 8, 5
LCH
90, 10, 32
OKLCH
0.92, 0.03, 29
XYZ
77, 77, 77
LUV
90, 15, 6
HWB
8, 85%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.