Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DEDB
RGB
247, 222, 219
HSL
6, 64%, 91%
HSB
6, 11%, 97%
CMYK
0, 10, 11, 3
LAB
90, 9, 5
LCH
90, 10, 29
OKLCH
0.92, 0.03, 26
XYZ
77, 77, 78
LUV
90, 15, 5
HWB
6, 86%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.