Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DFCA
RGB
247, 223, 202
HSL
28, 74%, 88%
HSB
28, 18%, 97%
CMYK
0, 10, 18, 3
LAB
90, 6, 13
LCH
90, 15, 66
OKLCH
0.92, 0.04, 64
XYZ
75, 77, 67
LUV
90, 16, 19
HWB
28, 79%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.