Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DFD9
RGB
247, 223, 217
HSL
12, 65%, 91%
HSB
12, 12%, 97%
CMYK
0, 10, 12, 3
LAB
91, 8, 6
LCH
91, 10, 38
OKLCH
0.92, 0.03, 34
XYZ
77, 78, 77
LUV
91, 15, 8
HWB
12, 85%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.