Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DFDE
RGB
247, 223, 222
HSL
2, 61%, 92%
HSB
2, 10%, 97%
CMYK
0, 10, 10, 3
LAB
91, 8, 4
LCH
91, 9, 23
OKLCH
0.92, 0.03, 21
XYZ
78, 78, 80
LUV
91, 14, 4
HWB
2, 87%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.