Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7E2DD
RGB
247, 226, 221
HSL
12, 62%, 92%
HSB
12, 11%, 97%
CMYK
0, 9, 11, 3
LAB
92, 7, 5
LCH
92, 9, 37
OKLCH
0.93, 0.02, 34
XYZ
79, 79, 80
LUV
92, 13, 6
HWB
12, 87%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.