Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7E7FC
RGB
247, 231, 252
HSL
286, 78%, 95%
HSB
286, 8%, 99%
CMYK
2, 8, 0, 1
LAB
93, 8, -8
LCH
93, 12, 316
OKLCH
0.95, 0.03, 318
XYZ
85, 84, 104
LUV
93, 8, -14
HWB
286, 91%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.