Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7EADC
RGB
247, 234, 220
HSL
31, 63%, 92%
HSB
31, 11%, 97%
CMYK
0, 5, 11, 3
LAB
93, 3, 8
LCH
93, 9, 71
OKLCH
0.94, 0.02, 70
XYZ
81, 84, 80
LUV
93, 8, 12
HWB
31, 86%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.