Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7EADD
RGB
247, 234, 221
HSL
30, 62%, 92%
HSB
30, 11%, 97%
CMYK
0, 5, 11, 3
LAB
93, 3, 8
LCH
93, 9, 70
OKLCH
0.94, 0.02, 68
XYZ
81, 84, 80
LUV
93, 8, 11
HWB
30, 87%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.