Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7EDDD
RGB
247, 237, 221
HSL
37, 62%, 92%
HSB
37, 11%, 97%
CMYK
0, 4, 11, 3
LAB
94, 2, 9
LCH
94, 9, 80
OKLCH
0.95, 0.02, 80
XYZ
82, 86, 81
LUV
94, 7, 13
HWB
37, 87%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.