Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7EEDC
RGB
247, 238, 220
HSL
40, 63%, 92%
HSB
40, 11%, 97%
CMYK
0, 4, 11, 3
LAB
94, 1, 10
LCH
94, 10, 85
OKLCH
0.95, 0.03, 85
XYZ
82, 86, 80
LUV
94, 6, 15
HWB
40, 86%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.