Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F3FC
RGB
247, 243, 252
HSL
267, 60%, 97%
HSB
267, 4%, 99%
CMYK
2, 4, 0, 1
LAB
96, 3, -4
LCH
96, 5, 304
OKLCH
0.97, 0.01, 306
XYZ
88, 91, 105
LUV
96, 2, -7
HWB
267, 95%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.